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How to write the perfect job brief to attract the right employee
In today’s talent-tight market, finding the right employee feels like searching for a needle in a haystack. You’re busy running your business, not sifting through endless applications. That’s where we come in. But before we can work our magic, we need a powerful tool: a killer job brief. Think of it as the blueprint for your ideal candidate – and the key to attracting them.
This blog will guide you through the essential elements of a compelling job brief, one that not only attracts top talent but also empowers us, your recruitment partners, to find the perfect fit for your team.
1. Define the Role Beyond the Title (and Share It With Us):
Forget just listing responsibilities. We need to understand the why behind the role. Before you even think about the title, ask yourself:
- What’s the core purpose of this position? What impact will this person have?
- How does this role contribute to the bigger picture of your company’s goals?
- What are the unique challenges and opportunities this role presents?
- Sharing this context with us allows us to go beyond matching keywords and truly understand what you’re looking for in a candidate. It helps us target individuals who are motivated by the same things you are.
2. Craft a Compelling Job Title (We Can Help Refine It):
The job title is the first hook. It needs to be clear, concise, and industry-standard. Avoid internal jargon – think about how candidates search for jobs.
Brainstorm a few options and then discuss them with us. We’re plugged into current market trends and know what resonates with top talent. We can help you refine your title to maximize its impact.
3. Showcase Your Company Culture and Values (Let Us Tell Your Story):
Candidates want to work for companies that align with their values. This is where you showcase what makes your organization unique.
- What are your core values? What’s the day-to-day vibe like?
- What employee benefits and perks do you offer? What about professional development?
- Don’t just tell us – show us! Share photos, videos, anything that gives a glimpse into your company culture. We can then use this information to create compelling narratives that attract candidates who will thrive in your environment.
4. Outline Responsibilities and Expectations Clearly (We’ll Translate):
This section needs to be specific. List the daily tasks, required tools, and performance metrics.
The more detail you provide, the better we can understand the nuances of the role. We can then translate this into language that resonates with potential candidates, ensuring everyone is on the same page.
5. Specify Required Skills and Qualifications (We’ll Find the Match):
Outline the “must-haves” and “nice-to-haves.” Be realistic – avoid setting the bar too high and potentially missing out on great talent.
We use this information to build targeted searches and identify candidates who possess the right combination of skills and experience.
6. Set the Stage for Growth and Development (We’ll Highlight the Opportunities):
Top talent wants to grow. Highlight the opportunities for learning, mentorship, and career advancement within your company.
Sharing your vision for employee growth allows us to position your role as a stepping stone in a candidate’s career journey.
7. Craft a Compelling Call to Action (We’ll Handle the Follow-Up):
Make it easy for candidates to express their interest.
While you can include a call to action in the brief, partnering with us streamlines the process. We’ll manage the applications, conduct initial screenings, and present you with a shortlist of top candidates.
8. Optimize for Search Engines and Mobile Devices (We’ve Got This Covered):
We optimize every job posting for search engines and mobile devices, ensuring maximum visibility and reach.
9. Proofread and Edit Carefully (We’ll Provide a Fresh Set of Eyes):
We’ll review your job brief to ensure it’s polished and professional before it goes live.
10. We’ll promote your job widely:
We leverage our extensive network and utilize various channels to promote your job opening to the right audience.
Why Partner with Us?
Creating a compelling job brief is the first step. We bring expertise, resources, and a vast network to the table. By partnering with us, you gain access to:
- Targeted candidate sourcing: We go beyond job boards to find hidden talent.
- Efficient screening and interviewing: We handle the time-consuming initial stages, saving you valuable time.
- Market insights and salary benchmarking: We ensure your offer is competitive.
- Negotiation support: We help you close the deal with your chosen candidate.
Ready to find your perfect employee? Let’s work together. Share your job brief with us, and let’s start building your dream team.
Shannon Wood, Managing Director S8 Expert Recruitment Solutions. I have nearly 20 years recruitment experience specialising in the animal health industry across the ANZ region. Areas of expertise include sales and marketing, technical roles (Quality Assurance, Quality Control & Regulatory Affairs) and operational & financial positions. I work extensively in the veterinary, ruminant, monogastric, aquaculture and the pet specialty industries.